Brand Story

From a small workshop to a global building block toy manufacturer

JoyBlocks was founded in 2016 in Chenghai, Shantou, Guangdong — the heart of China's toy manufacturing hub. We specialize in the R&D, production, and sales of premium building block sets and creative construction toys. Over 10 years of development, we've grown to 120 professional employees with a 5,000㎡ standardized facility and an annual capacity exceeding 8 million pieces. Our products span four major series: City, Animal, Vehicle, and Education, exported to North America, Europe, Southeast Asia, and the Middle East. All products meet CE, ASTM, and CCC certifications. We offer OEM, ODM, custom mold design, and private label services, dedicated to bringing creative play and learning through building blocks to children and families worldwide.

Our Journey

2018

First Export

Began exporting to Southeast Asia and the Middle East, building a global supply chain.

2020

Vehicle Series

Launched the Vehicle Series, expanding our building block categories with detailed car and truck sets.

2022

Education Series

Introduced the Education Series, bringing STEM learning through building blocks to classrooms.

2024

8M Annual Output

Scaled production to over 8 million pieces annually, serving customers across four continents.

2026

Digital Platform

Launched our independent website and online consultation system for seamless global service.

Certifications

All products meet international safety standards

CE

EU Safety Certification

ASTM

American Society for Testing and Materials

CCC

China Compulsory Product Certification